However, one of my clients whose attack started in November 2017 definitely saw a massive drop in rankings. Today, the negative SEO attackers are much more sophisticated and are trying a wide range of tactics, which we’ll go into shortly.ĭoes it actually work today? To be honest, most of the time, Google seems to be ignoring at least enough of the nasty toxic links that the victim’s site does not suffer a penalty. Back then, their rankings tanked till we disavowed those links. This was pretty easy to spot, and I suspect Google would find and ignore those links today. The domains linking to them were penalized. Both were getting links from the exact same set of domains, the same week…dozens and dozens each day. Two different clients: one with fitness centers in Singapore, and another in the insurance industry in the western USA. And so hold on to your $5…it’s probably not going to affect that competitor’s site.īut think about it…if Google was now just ignoring ALL bad links, then there wouldn’t be any more penalties at all, right? Not so…Ībout 3 years ago, I saw two cases of negative SEO happening in the same month. I suspect that’s mostly true the kinds of links you’d get for your $5 are probably going to be pretty easy to detect. But does it actually work?Īs of Penguin 4.0, Google says they ignore those sorts of links. This is the sort of technique that requires very little effort, very little money, and little respect for the ethical.
Heck, you can get over half a million crappy links for your competitor on Fiverr for FIVE BUCKS. But instead of doing all that pesky real company stuff, Wil Reynolds always talks about strengthening your own backlink profile, why not just get a bunch of crappy links pointed at your competition and knock them off page 1 with a penalty? Most of the penalties I’ve seen have been link-related: either anchor text keyword over-optimization (usually algorithmic these days), or just plain too-many-toxic-links types of penalties (both algorithmic and manual).īuilding good, authentic, strong links is hard…just like real marketing and PR is hard. Google has been assessing ranking penalties, both manual and algorithmic, for some time now. How to Read Patterns for Potential Toxicity.
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