Many influencers don’t run websites and thrive on in-app use to create, connect and make money. Hiring a Pinterest manager to make idea pins for you? Here’s everything you need to know before pulling the trigger. Pinterest is trying to tap into the influencer market with this feature. Who could this directly benefit? Influencers. Well, Pinterest said it themselves: “We’re making it easier for creators who are eager to share their talent, passions and creativity to flow back directly into Pinterest without the need for a website.“ ( source) Why did idea pins arise when, pre-2020 algorithm changes, Pinterest was working great for creators to drive website traffic? * There’s that asterisk I warned you about, meaning that this piece of information is derived from the October 2020 Pinterest Creator’s Festival. By keeping your idea pin link-free, you will drive on-platform engagement and grow your audience on Pinterest and beyond.
Unlike standard pins that would just be a teaser to click through to a creator’s website, idea pins don’t have a link built-in, and the pinner is supposed to get all of the information they need from it.Ĭreators are able to add links in the description, but Pinterest’s exact words on this are: What is an Idea pin?Īn idea pin is a swipeable pin with several pages that a pinner flips through. Let’s start with the elephant in the room and kick this Pinterest idea pin guide off with the frequently asked questions. I will indicate that information derived from the Pinterest Creators Festival with an asterisk*. In this Pinterest idea pins guide, I reference information from the festival so frequently that I won’t source it each time.
Important note: In October 2020, Pinterest hosted a virtual summit called the Pinterest Creators Festival. This is a loooong Pinterest idea pins guide – use the table of contents to navigate, and pause now to pin on Pinterest so you can find it later.
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